Tag Archive: Sponsors

Signal Oil, sponsor of the CBS radio show, The Whistler

Whatever Happened to Signal Oil?

July 27, 2014

Signal Gasoline Company was founded in 1922 by Samuel B. Mosher, a farmer. What started as just a gasoline business quickly evolved to include products like grease and oil in 1928. These changes caused “Signal Gasoline Company” to become “Signal Gas and Oil”. In 1931 Signal and Standard Oil began... Continue Reading »


The history of Petri Wine and Basil Rathbone, Sherlock Holmes on The Adventures of Sherlock Holmes

Whatever happened to Petri Wines?

March 6, 2014

Listeners who tune into Theater of the Mind for The Adventures of Sherlock Holmes often hear Harry Bartell and Nigel Bruce discuss Petri Wines before a new case is introduced. Petri – The family that took time to bring you good wine – brought The Adventures of Sherlock Holmes into... Continue Reading »


Roma Wine ad featuring Lucille Ball

Whatever happened to Roma Wines?

July 1, 2013

Fans of Mystery Playhouse and Suspense are no strangers to the sponsor Roma Wines. Have you ever wondered what became of Roma Wines? Schenley (the makers of Roma) were the sponsor of Suspense from December 02, 1943 to November 20, 1947. The familiar ads during Suspense boasted that the wine... Continue Reading »